Brew your glow — a concept brand for a functional coffee, built to feel sporty, cool, and feminine.
• CASE STUDY •
Glow Brew
Brand Concept + Packaging
Self-Initiated Concept
CATEGORY
CLIENT
A complete brand concept, from logo to shelf-ready packaging to campaign imagery, built around a clear, simple idea.
The Result
We designed the logo mark, the retail bag packaging, and the overall creative direction — tone, photography style, and a simple brew, sip, glow icon system.
The Approach
Glow Brew is a concept brand we created for a functional coffee — one formulated with added health benefits, built around a simple idea: brew your glow. We wanted the brand to feel sporty, cool, and feminine — something that could look good anywhere, without leaning into typical wellness-brand cliché.
THE CHALLENGE