A mark built from movement — extending an established Pilates studio brand from wordmark into a full content system.
• CASE STUDY •
New Heights
Brand Extension + Content System
New Heights
A Pilates Studio
CATEGORY
CLIENT
A cohesive visual system that carries New Heights from their original wordmark through their day-to-day social content.
The Result
We designed a mark built from that same continuous, gestural line, then extended the relationship further: editing class photography into a blurred, in-motion style, and building a full library of Instagram templates — schedules, pricing guides, instructor features, and a recurring engagement format we created called the Movement Archive.
The Approach
New Heights came to us with an established wordmark and a set of hand-drawn Pilates movement icons. They needed a logo mark that could stand on its own — for profiles, packaging, and anywhere the full wordmark wouldn't fit.
THE CHALLENGE