A real infrastructure project in Modesto, California — Stanislaus County and the City of Modesto rebuilding a historic bridge, and the public-facing identity built to carry it.
• CASE STUDY •
7TH STREET BRIDGE PROJECT
Civic Identity + Signage System
Dewberry
CATEGORY
CLIENT
A consistent identity that shows up everywhere the public encounters the project, from a banner on the construction fence to a t-shirt handed out at a community event — recognizable, trustworthy, and built to last the life of the project.
The Result
We designed the logo and the full visual system built around it, then extended it across every touchpoint the public would encounter — from construction fence banners to informational signage to community-event merchandise.
The Approach
A historic bridge rebuild touches a lot of hands and a lot of public trust — the project needed an identity that could hold up across construction fencing, signage, and public-facing materials for the life of the build.
THE CHALLENGE