A self-initiated concept campaign, built entirely around one hand-drawn detail we couldn't stop thinking about.
• CASE STUDY •
Eloísa
Illustration + Campaign Packaging
Eloisa, Self-Initiated Concept
CATEGORY
CLIENT
A full campaign system, from unboxing to in-store signage, built entirely around a single hand-drawn detail.
The Result
We hand-illustrated the denim and its embroidery, then built a full asset system around it — packaging box, tissue paper, shopping bag, hang tag, postcard, and a campaign poster — all designed as a cohesive unboxing and in-store experience.
The Approach
Eloísa is a clothing brand concept built around a detail we couldn't stop thinking about — a pair of denim with hand-embroidered flowers on the back pocket. This was a self-initiated project: we wanted to see what a full campaign built around that one detail could look like.
THE CHALLENGE