A hand-drawn bird at the heart of a dermatology brand — clinical credibility with a little more soul.
• CASE STUDY •
Nightingale Dermatology
Logo Design + Brand Identity
Nightingale Dermatology
CATEGORY
CLIENT
We designed a hand-drawn nightingale as the centerpiece of the logo, then paired it with typography and a color palette. Keeping the brand polished and professional without losing the personality of the illustration.
The Result
We started with the bird itself. Drawing the nightingale by hand gave the mark natural movement and character, and we refined it until it worked cleanly at every size, from a small profile icon to the front of the building.
The Approach
Nightingale Dermatology needed a logo that carried the name literally and did more than a typical medical brand does. Healthcare identities can lean cold and generic, so the goal was a mark that felt approachable and memorable while still earning patients' trust.
THE CHALLENGE